Sano Founder

I am a founder, operator, and brand builder exploring how thoughtful design influences what people buy, keep, and value.

I grew up in Nepal and began my career in startups. Over the last decade, I’ve worked across startups, e-commerce, operations, product marketing, consulting, materials innovation, and jewelry. My career began in startup ecosystems and consumer commerce, where I helped launch products, build operational systems, develop new business lines, and grow customer-centric brands.

At Curated, I helped build and scale the Diamonds category, leading initiatives across supplier partnerships, customer experience, operations, and category strategy. Over time, my interests expanded beyond commerce into the deeper questions of value: why people trust certain products, what makes an object meaningful, and how design shapes behavior.

That curiosity led me to entrepreneurship. Since 2020, I’ve launched and advised consumer businesses, explored sustainable materials, studied gemology through GIA, and developed products across multiple industries.

Today, I’m building Sano, a modern jewelry brand inspired by heritage, craftsmanship, and emerging technology.